10 a.m. I do my best thinking in the mornings, so I like to structure my days to start with creative meetings. Today, it was all about the Exercise Dress and figuring out how we can showcase all the activities that can be done while wearing it for an upcoming campaign. I’m talking from running a marathon to skateboarding to boxing and everything in between.
Noon If it weren’t for Sierra, my assistant/right hand, I’d probably never remember to eat lunch, because I naturally have a lot of energy and am usually running back and forth, bouncing from one thing to the next. We tried keto for a solid two weeks, and then it was back to pizza and salads. She always changes it up on me, so I never know what we’re going to get.
6 p.m. It’s starting to get hot in Austin, so I’m trying to take advantage of earlier evening jogs while it’s bearable. Tonight I did my usual three-mile, recreationally paced jog around Lady Bird Lake downtown and caught my first sighting of the bats under the South Congress bridge. This city is pretty special in the summertime.
8 a.m. Our creative team leaders are in Austin this week from New York, so we grabbed breakfast from Veracruz, the best spot for migas tacos, which happens to be a block away from our office, to chat about how things are going. Our creative director said we needed to get an outdoor conference room, and I’m pretty down for it.
11 a.m. Sit with our store design team to review initial plans for our flagship opening in Austin. It’s in this perfect little spot right off the Lady Bird Lake trail and next to Deep Eddy Pool, one of my favorite spots. It used to be a place called RunTex, a specialty store that opened in the ’80s and was the hub for the running community in Austin — a huge part of what made Austin the recreational destination it is now. It was the place for gear, the meeting spot for race training groups, and they always had jugs of water on the trail for passers-by. They closed in 2013, and then a pawnshop moved in. When the space became available this year, we had to jump on it.
2 p.m. Back when we were small enough and working out of our Canal Street office in New York, we used to get coffee and treats from the Smile restaurant and gather to talk about company news, milestones and hang. Ever since, we’ve called our monthly all-hands meetings “The Smile” to always remember our beginnings.
4:35 p.m. Time for a puppy break. Juice and Pony are small, but they require a lot of T.L.C., and we have a small dog park at our office that’ll keep them occupied.